Cesar Millan and The Millan Foundation launched a new public service campaign on July 9, 2010, aimed at raising awareness in the Spanish-speaking community of the importance of spaying and neutering pets and its direct impact on canine overpopulation. The campaign is the long-awaited result of the partnership between the Millan Foundation and Lopez Negrete Communications, Inc. It features television, radio, and print ads, and a community relations effort by Cesar himself which will seek to bring his spay and neuter message to Spanish-speaking dog owners. The campaign is focused on raising awareness of the consequences of pet overpopulation, which includes leaving over 4.5 million dogs and cats to die in local animal shelters each year due to a lack of space.

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